Lotto, in collaboration with Volstok

Friday 13 June –
TV and Social Media
Campaign

To promote its Extra Jackpot of €3.000.000 on Friday 13 June, Lotto requested a campaign centered on a striking visual: a large group of black cats gathered in front of a typical Belgian newspaper store, all quietly facing the Lotto poster displayed in the window.

The concept was implemented across television and social media.

Tools: KlingAI | VEO | After Effects | Photoshop

Black cats gathered in front of Belgian newspaper store with Lotto poster

Campaign Video

Campaign Stills

Black cats sitting in formation in front of luxury store
Black cats gathered in front of Belgian newspaper store with Lotto poster
Lotto poster in Belgian newspaper store window featuring black cat with diamond necklace

Alternative shots that didn't make it

Black cats on cobblestone street in Belgian city center
Single black cat on ledge in Belgian street setting